Grounded by design
Hukōn returns the body to its natural squat - a quiet upgrade to one of the most overlooked moments of the day.
Sitting at 90° works against the body
Standard toilets hold the hips near 90°. Independent research suggests this position may be less efficient for elimination than a squat-like posture.
A daily habit almost nobody questions
Straining is common, and rarely talked about
Existing solutions ask for plumbing, or barely change the angle
One gentle shift, from 90° to 35°
Hukōn is a toilet seat that installs like any standard seat. It sets the body into a natural squat.
- Easy to installAttaches like any standard toilet seat - no tools, no plumbing
- 35°Full 35° squatThe natural angle, not just raised knees
- 2Dual modeUse it for a natural squat, or switch back to sitting in no time
A bathroom operating system, built into the seat
Because Hukōn replaces the toilet seat, it can become a physical platform for posture, hygiene, family use and future smart modules.
Family
Child seat and easier positioning
Comfort
Support for changing mobility needs
Hygiene
Bidet and cleaning modules
Smart
Future sensors and useful reminders
Hygiene
Bidet and cleaning modules
Family
Child seat and easier positioning
Comfort
Support for changing mobility needs
Smart
Future sensors and useful reminders
The concept is informed by independent research
Independent studies of squatting and posture-modifying devices - not of Hukōn - suggest that greater hip flexion may improve rectoanal alignment, reduce reported straining, and support faster, more complete-feeling bowel movements.
Study detail
126° during deep squatting versus 100° during standard sitting, in a physiological study of healthy adults.
Sakakibara et al., 2010 ↗Study detail
With a footstool-based posture-modifying device versus no device, across 1,119 recorded bowel movements.
Modi et al., 2019 ↗Study detail
0.85 minutes during squatting versus 2.16 minutes during standard sitting, in a study of healthy adults.
Sikirov, 2003 ↗Hukōn's 35° target angle is a product design specification. The cited studies evaluated deep squatting, standard sitting, or footstool-based posture modification, in small samples. Hukōn has not yet been clinically evaluated, and these findings do not establish the prevention or treatment of any disease.
Existing products solve pieces. Hukōn connects them
Stools address posture. Bidets address hygiene. Smart toilets add technology. Hukōn starts with seat-level posture and creates a base for more.
Prototype proven, ready to scale
A working full-size prototype, tested on real toilets. Next: finalize design and prepare for manufacturing.
Functional full-size prototype
Multiple generations and real-toilet fit checks
Fit-tested across 20+ toilet models
Wall-mounted, one-piece and standard formats
Next: design freeze and manufacturing prep
Engineering, tooling and first production run
Positive signals, with the next proof point ahead
Early qualitative learning from the product, users and market
Prototype learning
Multiple generations and real-toilet fit checks
User feedback
Early users described a clear posture and comfort change
Market conversations
Interest from potential buyers, professionals and investors
Next proof point
Paid sell-through and repeatable demand
Built for margin
Target retail price and landed production cost leave room for marketing, retail partners and future modules
Target retail price
Landed production cost
A small team of product people, launching products for years
Hukōn is built inside Craftology - a studio focused on tangible products that improve daily life.
Leads the mechanical design and the prototype generations. Enjoys the part where a sketch finally holds weight.
Runs partnerships, production planning and go-to-market. Joined because the problem is universal and quietly ignored.
Shapes the form, materials and user experience. Believes a health product should look like it belongs in the home.
A strategic partner to bring Hukōn to the world
US-focused launch, then global distribution
A multi-billion dollar category with no clear leader - yet
Better health for millions, discreetly